Before this web redesign, B-Stock's seller facing pages were difficult to navigate, lacked a clear messaging hierarchy, and followed an old set of brand guidelines. There were lots of opportunity to rehaul this page to follow our new visual brand, improve lead conversion, and better convey the benefits that B-Stock can offer to potential sellers.
I was the sole designer on this project, working extensively with our web developer to ensure designs are implemented as intended and built with optimal SEO value. After the launch of the new design, we saw significant decrease in bounce rates from 43.55% (2020) to 5.90% (2021) and an uptick in lead numbers.
Figma, Adobe Photoshop